In a new ad campaign funded by entrepreneur Thomas Siebel, the devastating effects of meth are portrayed in graphic detail. Called the Montana Meth Project, Siebel's effort is a "community prevention effort aimed at the methamphetamine problem in Montana.
The campaign has a three pronged attack, utilizing video, print and audio spots. Each has a grit and graphicness that punches you right in the gut. Montana has a serious problem with the drug, and Siebel felt it was time for an equally serious solution. Tony Kaye, director of the film American History X, was brought on board, and with ads ready to roll, the Montana Meth Project has let loose with over 60,000 combined minutes of airtime on radio and TV and 150 newspaper ads.
The early responses have been very positive, and there is talk of expanding the breadth of the project's reach. Using the link below you can watch three of the television spots. For more information, use the link to the project above. There you will also find radio and print ads which are also well worth the time.